Table Levels: Campaign, Ad Set & Ad

Attribo's Ads Manager follows Meta's three-level hierarchy:

• Campaign: Top-level container for your advertising strategy
• Ad Set: Groups of ads with shared targeting and budget settings
• Ad: Individual creative units (images, videos, copy)

You can drill down from campaigns to ad sets to ads by clicking on a row. Use the breadcrumb navigation at the top to navigate back up the hierarchy.

Each level shows aggregated metrics for all items below it. For example, a campaign's profit is the sum of all its ad sets' profits.