Briefing
Creating Profitable Briefs
How to use Attribo data to create effective campaign briefs
What is a Brief?
A brief in Attribo is a data-driven recommendation for creating new campaigns or optimizing existing ones. It uses your historical performance data to suggest what works.
Using Your Data
The Briefing feature analyzes your top-performing campaigns, ad sets, and ads to identify patterns:
- Which creatives drive the most profit
- Which targeting strategies work best
- Which audiences convert at the highest rates
- Optimal budget allocation recommendations
Generating a Brief
To use the Briefing feature:
- Go to Dashboard → Briefing
- Each row/card represents a recommended ad based on performance data
- Click "View insights" to open a detailed modal with 8-10 key KPIs for that ad
- Use "Open in Ads Manager" inside the modal to jump to that ad in Meta
- Briefing is based on real performance data (revenue, profit, ROAS, etc.) from your connected Meta ad accounts